Siri’s rise and fall

Apple’s Siri had a huge head start when it came to voice assistants. How on earth did Siri get bested by Google and Amazon? We explain how that happened and how Siri can still be a major player in the intelligent assistant world.

0:27 Apple buys Siri
1:03 Siri’s intro
2:20 Hi Galaxy
3:43 Google’s turn
3:56 Cortana who?
4:31 Amazon joins the party
5:16 Apple Homekit
5:41 Google Now upgrade
6:21 Siri not so bright
6:49 3rd party support
7:17 The showdown
8:38 Siri needs attention
9:45 Siri’s future

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